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Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Feb 3, 2019

•

3 min read

Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Michael Beach
Michael Beach
Why Advertisers Pay Up for a Super Bowl Spot

Feb 3, 2019

•

3 min read

Why Advertisers Pay Up for a Super Bowl Spot

Michael Beach
Michael Beach
NFL Wraps ’18 Season Up 5%, With All TV Partners Seeing Gains

Feb 3, 2019

•

4 min read

NFL Wraps ’18 Season Up 5%, With All TV Partners Seeing Gains

Michael Beach
Michael Beach
Super Bowl Streaming Viewership Poised To Surge

Feb 3, 2019

•

2 min read

Super Bowl Streaming Viewership Poised To Surge

Michael Beach
Michael Beach
LeBron James’ Lakers move is crippling the NBA’s TV ratings

Jan 29, 2019

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2 min read

LeBron James’ Lakers move is crippling the NBA’s TV ratings

Michael Beach
Michael Beach
Viacom Buys PlutoTV Streaming Service, Its Biggest Digital Push Yet

Jan 29, 2019

•

2 min read

Viacom Buys PlutoTV Streaming Service, Its Biggest Digital Push Yet

Michael Beach
Michael Beach
Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

Jan 29, 2019

•

3 min read

Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

Michael Beach
Michael Beach
Netflix Posts $16B Revenues For 2018

Jan 29, 2019

•

4 min read

Netflix Posts $16B Revenues For 2018

Michael Beach
Michael Beach
The Nielsen Local Watch Report 2018-Q2

Jan 24, 2019

•

3 min read

The Nielsen Local Watch Report 2018-Q2

Michael Beach
Michael Beach
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