In-depth interviews with operators, executives, and investors driving the evolution of streaming, linear TV, and video advertising.
Hear directly from industry leaders making real allocation, measurement, and strategy decisions.
No hype cycles. Just clear thinking on what actually moves advertising dollars.
We explore reach, frequency, measurement, targeting, and the economics behind media buying.
In a fragmented ecosystem, we bring clarity to where convergent TV is heading.
Hosted by Michael Beach, Founder of Cross Screen Media and author of Screen Wars.
With more than two decades in media and advertising, Michael brings a practitioner’s lens to streaming, linear TV, and cross-screen measurement.