One smart read on video advertising, every week.

Smart, data-driven insight on where video advertising is actually going.

Latest editions

Sep 11, 2026

•

5 min read

The NFL Always Wins

Michael Beach

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Sep 4, 2026

•

3 min read

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Michael Beach

Aug 28, 2026

•

4 min read

Streaming Is ESPN’s Prince Charming

Michael Beach

Press

Aug 25, 2026

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3 min read

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

Michael Beach

Streaming Won the Upfront by Selling More for Less

Aug 21, 2026

•

2 min read

Streaming Won the Upfront by Selling More for Less

Michael Beach

What Changes as YouTube Becomes TV First?

Aug 14, 2026

•

3 min read

What Changes as YouTube Becomes TV First?

Michael Beach

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Apr 27, 2026

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Apr 27, 2026

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Apr 27, 2026

48. Dallas Lawrence on The Future of Free Ad-Supported TV

Apr 27, 2026

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

Apr 27, 2026

46. CIMM’s Jon Watts on The Measurement Dilemma

Apr 27, 2026

45. Frost Prioleau on Empowering Local Businesses with CTV

Apr 27, 2026

44. Chris Wilson on Decoding Cross-Platform Video Measurement

Apr 27, 2026

43. Michael Bologna on Unlocking the Power of CTV Advertising

Apr 27, 2026

One smart read on video advertising, every week.

Latest editions

The NFL Always Wins

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Streaming Is ESPN’s Prince Charming

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

Streaming Won the Upfront by Selling More for Less

What Changes as YouTube Becomes TV First?

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

43. Michael Bologna on Unlocking the Power of CTV Advertising

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