One smart read on video advertising, every week.

Smart, data-driven insight on where video advertising is actually going.

Latest editions

FIFA Isn't a Sports League. It's a Media Company.

Jun 12, 2026

•

2 min read

FIFA Isn't a Sports League. It's a Media Company.

Michael Beach

CBS Won the Season, but Can It Win the Future?

Jun 5, 2026

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3 min read

CBS Won the Season, but Can It Win the Future?

Michael Beach

LiveRamp, Publicis, and the Future of TV Identity

May 29, 2026

•

2 min read

LiveRamp, Publicis, and the Future of TV Identity

Michael Beach

May 22, 2026

•

2 min read

O Captain, My Captain.

Michael Beach

May 15, 2026

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2 min read

The Real Cost of Cheap TV Ads

Michael Beach

May 8, 2026

•

3 min read

The Ghost of Harry Crane

Michael Beach

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

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50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

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49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Apr 27, 2026

48. Dallas Lawrence on The Future of Free Ad-Supported TV

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47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

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46. CIMM’s Jon Watts on The Measurement Dilemma

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45. Frost Prioleau on Empowering Local Businesses with CTV

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44. Chris Wilson on Decoding Cross-Platform Video Measurement

Apr 27, 2026

43. Michael Bologna on Unlocking the Power of CTV Advertising

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One smart read on video advertising, every week.

Latest editions

FIFA Isn't a Sports League. It's a Media Company.

CBS Won the Season, but Can It Win the Future?

LiveRamp, Publicis, and the Future of TV Identity

O Captain, My Captain.

The Real Cost of Cheap TV Ads

The Ghost of Harry Crane

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

43. Michael Bologna on Unlocking the Power of CTV Advertising

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