One smart read on video advertising, every week.

Smart, data-driven insight on where video advertising is actually going.

Latest editions

FIFA Isn't a Sports League. It's a Media Company.

Jun 12, 2026

•

2 min read

FIFA Isn't a Sports League. It's a Media Company.

Michael Beach

CBS Won the Season, but Can It Win the Future?

Jun 5, 2026

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3 min read

CBS Won the Season, but Can It Win the Future?

Michael Beach

LiveRamp, Publicis, and the Future of TV Identity

May 29, 2026

•

2 min read

LiveRamp, Publicis, and the Future of TV Identity

Michael Beach

May 22, 2026

•

2 min read

O Captain, My Captain.

Michael Beach

May 15, 2026

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2 min read

The Real Cost of Cheap TV Ads

Michael Beach

May 8, 2026

•

3 min read

The Ghost of Harry Crane

Michael Beach

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Aug 30, 2023

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Aug 23, 2023

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Aug 9, 2023

48. Dallas Lawrence on The Future of Free Ad-Supported TV

Aug 2, 2023

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

Jul 20, 2023

46. CIMM’s Jon Watts on The Measurement Dilemma

Jun 28, 2023

45. Frost Prioleau on Empowering Local Businesses with CTV

Jun 7, 2023

44. Chris Wilson on Decoding Cross-Platform Video Measurement

May 17, 2023

43. Michael Bologna on Unlocking the Power of CTV Advertising

May 4, 2023

One smart read on video advertising, every week.

Latest editions

FIFA Isn't a Sports League. It's a Media Company.

CBS Won the Season, but Can It Win the Future?

LiveRamp, Publicis, and the Future of TV Identity

O Captain, My Captain.

The Real Cost of Cheap TV Ads

The Ghost of Harry Crane

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

43. Michael Bologna on Unlocking the Power of CTV Advertising

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