One smart read on video advertising, every week.

Smart, data-driven insight on where video advertising is actually going.

Latest editions

Podcasts Became TV. Ad Budgets Didn't Notice.

Jul 30, 2026

•

3 min read

Podcasts Became TV. Ad Budgets Didn't Notice.

Michael Beach

Jul 24, 2026

•

2 min read

Pour One Out for Addressable Linear TV

Michael Beach

Hollywood’s $10B Year Masks 400M Missing Tickets

Jul 16, 2026

•

3 min read

Hollywood’s $10B Year Masks 400M Missing Tickets

Michael Beach

Streaming's Ad Takeover Is Ahead of Schedule

Jul 10, 2026

•

2 min read

Streaming's Ad Takeover Is Ahead of Schedule

Michael Beach

Jul 3, 2026

•

2 min read

Beast Mode Comes for Hollywood

Michael Beach

Jun 26, 2026

•

2 min read

Come With Me if You Want to Live

Michael Beach

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Apr 27, 2026

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

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49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Apr 27, 2026

48. Dallas Lawrence on The Future of Free Ad-Supported TV

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47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

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46. CIMM’s Jon Watts on The Measurement Dilemma

Apr 27, 2026

45. Frost Prioleau on Empowering Local Businesses with CTV

Apr 27, 2026

44. Chris Wilson on Decoding Cross-Platform Video Measurement

Apr 27, 2026

43. Michael Bologna on Unlocking the Power of CTV Advertising

Apr 27, 2026

One smart read on video advertising, every week.

Latest editions

Podcasts Became TV. Ad Budgets Didn't Notice.

Pour One Out for Addressable Linear TV

Hollywood’s $10B Year Masks 400M Missing Tickets

Streaming's Ad Takeover Is Ahead of Schedule

Beast Mode Comes for Hollywood

Come With Me if You Want to Live

Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

43. Michael Bologna on Unlocking the Power of CTV Advertising

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