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One smart read on video advertising, every week.

Smart, data-driven insight on where video advertising is actually going.

Latest editions

The Real Cost of Cheap TV Ads

May 15, 2026

•

2 min read

The Real Cost of Cheap TV Ads

Michael Beach
Michael Beach
The Ghost of Harry Crane

May 8, 2026

•

3 min read

The Ghost of Harry Crane

Michael Beach
Michael Beach
How Football Ate Hollywood

May 1, 2026

•

4 min read

How Football Ate Hollywood

Michael Beach
Michael Beach
Meta: The World's Greatest Ad Machine

Apr 23, 2026

•

3 min read

Meta: The World's Greatest Ad Machine

Michael Beach
Michael Beach
We’re in a Tight Spot!

Apr 17, 2026

•

3 min read

We’re in a Tight Spot!

Michael Beach
Michael Beach
The Music Industry Is Still Trying to Party Like It’s 1999

Apr 10, 2026

•

5 min read

The Music Industry Is Still Trying to Party Like It’s 1999

Michael Beach
Michael Beach
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Recent Podcasts

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Aug 30, 2023

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Aug 23, 2023

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Aug 9, 2023

48. Dallas Lawrence on The Future of Free Ad-Supported TV

48. Dallas Lawrence on The Future of Free Ad-Supported TV

Aug 2, 2023

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

Jul 20, 2023

46. CIMM’s Jon Watts on The Measurement Dilemma

46. CIMM’s Jon Watts on The Measurement Dilemma

Jun 28, 2023

45. Frost Prioleau on Empowering Local Businesses with CTV

45. Frost Prioleau on Empowering Local Businesses with CTV

Jun 7, 2023

44. Chris Wilson on Decoding Cross-Platform Video Measurement

44. Chris Wilson on Decoding Cross-Platform Video Measurement

May 17, 2023

43. Michael Bologna on Unlocking the Power of CTV Advertising

43. Michael Bologna on Unlocking the Power of CTV Advertising

May 4, 2023

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