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Small Advertisers = The Future of Streaming

Jun 12, 2025

•

5 min read

Small Advertisers = The Future of Streaming

Michael Beach
Michael Beach
Welcome to the Machine.  The Rise of Algo Media Buying.

Jun 6, 2025

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9 min read

Welcome to the Machine. The Rise of Algo Media Buying.

Michael Beach
Michael Beach

Press

ESPN’s Streaming Leap Could Make or Break Sports TV as We Know It

Jun 4, 2025

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4 min read

ESPN’s Streaming Leap Could Make or Break Sports TV as We Know It

Michael Beach
Michael Beach

Press

Beating the $100 CPM: How to keep your marketing effective and affordable

Jun 2, 2025

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5 min read

Beating the $100 CPM: How to keep your marketing effective and affordable

Michael Beach
Michael Beach

Press

MediaPost: YouTube Claims Big-Screen Dominance, Which Platform Is Next?

May 30, 2025

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2 min read

MediaPost: YouTube Claims Big-Screen Dominance, Which Platform Is Next?

Michael Beach
Michael Beach
The Four(ish) Horsemen of Algo TV

May 29, 2025

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6 min read

The Four(ish) Horsemen of Algo TV

Michael Beach
Michael Beach
ESPN (Finally) Goes Solo

May 22, 2025

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5 min read

ESPN (Finally) Goes Solo

Michael Beach
Michael Beach
$100 CPMs and the Future of TV Ad Prices

May 16, 2025

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6 min read

$100 CPMs and the Future of TV Ad Prices

Michael Beach
Michael Beach
How Many Ad Impressions Does One Hour of TV Create?

May 8, 2025

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5 min read

How Many Ad Impressions Does One Hour of TV Create?

Michael Beach
Michael Beach
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