State of Streaming: How Versant Quietly Built the Future of TV Advertising in Six Weeks

New York Times: Meta Campaigns to Change Opinions on Data Centers

America's Emotional Divide: Navigating the Powerful Decision-Making Forces Impacting Politics, Policies & Personal Choices

As Media Rights Fees Soar, Platforms Eye Sports as the Next Frontier: May the Biggest Pockets Win

MediaPost: Streaming, Linear Battle For Program Stardom - What's Missing?

Strategy Memo: Rethinking Visibility

How AI Actually Cuts Through the Political and Public Affairs Clutter

ESPN’s Streaming Leap Could Make or Break Sports TV as We Know It

Beating the $100 CPM: How to keep your marketing effective and affordable

MediaPost: YouTube Claims Big-Screen Dominance, Which Platform Is Next?

Business Insider: The Elon tax: Ad insiders say they're advising clients to spend on X to avoid legal and political headaches

The Current: 73% of U.S. swing voters are reachable with streaming TV ads

Puck: The Media Is Not the Message

Despite the historic nature of this unprecedented topsy-turvy election, a staggering percentage of persuadable voters are not tuning in—and they’re definitely no longer tuning in on linear TV, making it harder than ever for the campaigns to find them.

In Clear Focus: Screen Wars: Convergent TV Advertising with Michael Beach

MediaPost: Key Political TV Advertising States: Don't Mean A Thing Without That Swing

AdExchanger: Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

NOTUS: Campaigns Can Now See What You Watch on TV. It’s Changing Everything.

Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.

LG Ads: CTV Political Advertising Need-to-Know in 3.5 minutes

AdExchanger Programmatic I/O: For The 2024 Election, All Roads Lead To Vegas

Campaigns & Elections: Empowering Political Marketers: Leveraging OEMs and ACR Data for CTV Campaigns

On Strategy Podcast: The Streaming Landscape in 2024 and Beyond

4As Decisions 2022: Turning Measurement Into Impact

4A's StratFest: Measurement Strategy In a Cross Screen World

The Hollywood Reporter: Sports Rights’ Streaming Wave May Finally End Pay-TV Bundle

The Hollywood Reporter: Peacock’s Subscriber Bet: Can Streamer Stick Landing at Tokyo Olympics?

Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections