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TV Series Budgets Hit the Breaking Point as Costs Skyrocket in Peak TV Era

TV Series Budgets Hit the Breaking Point as Costs Skyrocket in Peak TV Era

Michael Beach
Michael Beach
Nielsen Unveils New Ad Yardstick for Madison Avenue (EXCLUSIVE)

Nielsen Unveils New Ad Yardstick for Madison Avenue (EXCLUSIVE)

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Michael Beach
Facebook Leans Into Video

Facebook Leans Into Video

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Michael Beach
Sports are becoming expensive for TV networks

Sports are becoming expensive for TV networks

Michael Beach
Michael Beach
Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users

Comcast Debuts ‘Xfinity Instant TV’ Skinny Bundle for Broadband-Only Users

Michael Beach
Michael Beach
ESPN Will Count Linear, Streaming Audiences as One

ESPN Will Count Linear, Streaming Audiences as One

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Michael Beach
A Rising SVOD Tide May Not Raise Subscription Prices

A Rising SVOD Tide May Not Raise Subscription Prices

Michael Beach
Michael Beach
Is OTT A Broadcast Or Digital Buy?

Is OTT A Broadcast Or Digital Buy?

Michael Beach
Michael Beach
Targeting Is Programmatic TV’s Killer App

Targeting Is Programmatic TV’s Killer App

Michael Beach
Michael Beach
Amazon’s NFL audience beat Twitter’s — but is still much smaller than TV

Amazon’s NFL audience beat Twitter’s — but is still much smaller than TV

Michael Beach
Michael Beach
BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

Michael Beach
Michael Beach
AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

Michael Beach
Michael Beach
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