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A Rising SVOD Tide May Not Raise Subscription Prices

A Rising SVOD Tide May Not Raise Subscription Prices

Michael Beach
Michael Beach
Is OTT A Broadcast Or Digital Buy?

Is OTT A Broadcast Or Digital Buy?

Michael Beach
Michael Beach
Targeting Is Programmatic TV’s Killer App

Targeting Is Programmatic TV’s Killer App

Michael Beach
Michael Beach
Amazon’s NFL audience beat Twitter’s — but is still much smaller than TV

Amazon’s NFL audience beat Twitter’s — but is still much smaller than TV

Michael Beach
Michael Beach
BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

Michael Beach
Michael Beach
AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

Michael Beach
Michael Beach
Big Data Portends Big Changes To Spot Buys

Big Data Portends Big Changes To Spot Buys

Michael Beach
Michael Beach
NBCU Cuts Ad Time in Original Prime-time Shows by 10%

NBCU Cuts Ad Time in Original Prime-time Shows by 10%

Michael Beach
Michael Beach
2018 Winter Olympics Close Out as Least-Watched on Record, Down 7% From Sochi Games

2018 Winter Olympics Close Out as Least-Watched on Record, Down 7% From Sochi Games

Michael Beach
Michael Beach
Do Big Advertisers Even Matter to the Platforms?

Do Big Advertisers Even Matter to the Platforms?

Michael Beach
Michael Beach
Charter Offers Another Skinny Bundle Streaming TV Option

Charter Offers Another Skinny Bundle Streaming TV Option

Michael Beach
Michael Beach
Half of Marketers Want Stricter Viewability Standards

Half of Marketers Want Stricter Viewability Standards

Michael Beach
Michael Beach
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