CBS and Nielsen extended their measurement deal after the previous deal expired at the end of 2018.
Interesting question from Alex Weprin @ MediaPost on how Nielsen would have handled the Super Bowl if the impasse made it that far.
Why this matters: There have been smaller Nielsen defections from Nielsen, and we recently projected that local stations would lead the way into advanced TV measurement, but this would have been a much bigger deal considering the scale of CBS nationally along with their local stations in major markets.
Good news: Nielsen made a few major announcements at CES around their Total Audience Ratings measurement system including the addition on YouTube mobile video and CTV/OTT video.
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