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Michael Beach
Michael Beach
There’s Always Money in the Streaming Ad Banana Stand

There’s Always Money in the Streaming Ad Banana Stand

Nov 13, 2026

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2 min read

Is TV News Still Kind of a Big Deal?

Is TV News Still Kind of a Big Deal?

Nov 6, 2026

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2 min read

The Varsity: ESPN’s Aikman & McAfee Messes

The Varsity: ESPN’s Aikman & McAfee Messes

Nov 1, 2026

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3 min read

The Cross Screen Election

The Cross Screen Election

Oct 30, 2026

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2 min read

Puck: Dallas Buyers Club

Puck: Dallas Buyers Club

Oct 30, 2026

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3 min read

Netflix Has a Fever. The Prescription Is More Ads

Netflix Has a Fever. The Prescription Is More Ads

Oct 23, 2026

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2 min read

America Stops Calling the Cable Guy

America Stops Calling the Cable Guy

Oct 16, 2026

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2 min read

So You’re Telling Me Skydance Has a Chance?

So You’re Telling Me Skydance Has a Chance?

Oct 9, 2026

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2 min read

The Battle for TV’s Iron Throne

The Battle for TV’s Iron Throne

Oct 2, 2026

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2 min read

Has Paramount Found Its Golden Ticket?

Has Paramount Found Its Golden Ticket?

Sep 25, 2026

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2 min read

CNBC: Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part

CNBC: Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part

Sep 18, 2026

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5 min read

The Great TV Ad Swap

The Great TV Ad Swap

Sep 17, 2026

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2 min read

The NFL Always Wins

The NFL Always Wins

Sep 11, 2026

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5 min read

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Sep 4, 2026

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3 min read

Streaming Is ESPN’s Prince Charming

Streaming Is ESPN’s Prince Charming

Aug 28, 2026

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4 min read

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

Aug 25, 2026

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3 min read

Streaming Won the Upfront by Selling More for Less

Streaming Won the Upfront by Selling More for Less

Aug 21, 2026

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2 min read

What Changes as YouTube Becomes TV First?

What Changes as YouTube Becomes TV First?

Aug 14, 2026

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3 min read

Doomscrolling With: Michael Beach

Doomscrolling With: Michael Beach

Aug 13, 2026

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5 min read

Why Disney Would Be Smart to Launch a FAST

Why Disney Would Be Smart to Launch a FAST

Aug 7, 2026

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2 min read

Podcasts Became TV.  Ad Budgets Didn't Notice.

Podcasts Became TV. Ad Budgets Didn't Notice.

Jul 30, 2026

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3 min read

Pour One Out for Addressable Linear TV

Pour One Out for Addressable Linear TV

Jul 24, 2026

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2 min read

NBC News: How sports is devouring Hollywood

NBC News: How sports is devouring Hollywood

Jul 19, 2026

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4 min read

Hollywood’s $10B Year Masks 400M Missing Tickets

Hollywood’s $10B Year Masks 400M Missing Tickets

Jul 16, 2026

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3 min read

Streaming's Ad Takeover Is Ahead of Schedule

Streaming's Ad Takeover Is Ahead of Schedule

Jul 10, 2026

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2 min read

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