Michael Beach

Podcasts Became TV. Ad Budgets Didn't Notice.

Jul 30, 2026

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3 min read

Pour One Out for Addressable Linear TV

Jul 24, 2026

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2 min read

Hollywood’s $10B Year Masks 400M Missing Tickets

Jul 16, 2026

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3 min read

Streaming's Ad Takeover Is Ahead of Schedule

Jul 10, 2026

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2 min read

Beast Mode Comes for Hollywood

Jul 3, 2026

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2 min read

Come With Me if You Want to Live

Jun 26, 2026

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2 min read

How Streaming Wins Sports

Jun 19, 2026

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3 min read

FIFA Isn't a Sports League. It's a Media Company.

Jun 12, 2026

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2 min read

CBS Won the Season, but Can It Win the Future?

Jun 5, 2026

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3 min read

LiveRamp, Publicis, and the Future of TV Identity

May 29, 2026

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2 min read

O Captain, My Captain.

May 22, 2026

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2 min read

The Real Cost of Cheap TV Ads

May 15, 2026

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2 min read

The Ghost of Harry Crane

May 8, 2026

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3 min read

How Football Ate Hollywood

May 1, 2026

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4 min read

Meta: The World's Greatest Ad Machine

Apr 23, 2026

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3 min read

We’re in a Tight Spot!

Apr 17, 2026

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3 min read

The Music Industry Is Still Trying to Party Like It’s 1999

Apr 10, 2026

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5 min read

Streaming’s New Scoreboard: Scale vs. Profit

Apr 3, 2026

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7 min read

Baseball’s Margin Call Has Arrived

Mar 26, 2026

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9 min read

The Ides of March Madness

Mar 19, 2026

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8 min read

From Bell’s Lab to the Attention Economy

Mar 13, 2026

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7 min read

The Wheel

Mar 6, 2026

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7 min read

Why Is a 1955 Western Winning the Streaming Decade?

Feb 26, 2026

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6 min read

State of Streaming: How Versant Quietly Built the Future of TV Advertising in Six Weeks

Feb 23, 2026

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1 min read

No One Can See a Bubble. That’s What Makes It a Bubble.

Feb 19, 2026

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8 min read

Michael Beach

Podcasts Became TV. Ad Budgets Didn't Notice.

Pour One Out for Addressable Linear TV

Hollywood’s $10B Year Masks 400M Missing Tickets

Streaming's Ad Takeover Is Ahead of Schedule

Beast Mode Comes for Hollywood

Come With Me if You Want to Live

How Streaming Wins Sports

FIFA Isn't a Sports League. It's a Media Company.

CBS Won the Season, but Can It Win the Future?

LiveRamp, Publicis, and the Future of TV Identity

O Captain, My Captain.

The Real Cost of Cheap TV Ads

The Ghost of Harry Crane

How Football Ate Hollywood

Meta: The World's Greatest Ad Machine

We’re in a Tight Spot!

The Music Industry Is Still Trying to Party Like It’s 1999

Streaming’s New Scoreboard: Scale vs. Profit

Baseball’s Margin Call Has Arrived

The Ides of March Madness

From Bell’s Lab to the Attention Economy

The Wheel

Why Is a 1955 Western Winning the Streaming Decade?

State of Streaming: How Versant Quietly Built the Future of TV Advertising in Six Weeks

No One Can See a Bubble. That’s What Makes It a Bubble.

Wireframe