Michael Beach

The Battle for TV’s Iron Throne

Oct 2, 2026

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2 min read

Has Paramount Found Its Golden Ticket?

Sep 25, 2026

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2 min read

CNBC: Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part

Sep 18, 2026

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5 min read

The Great TV Ad Swap

Sep 17, 2026

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2 min read

The NFL Always Wins

Sep 11, 2026

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5 min read

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Sep 4, 2026

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3 min read

Streaming Is ESPN’s Prince Charming

Aug 28, 2026

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4 min read

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

Aug 25, 2026

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3 min read

Streaming Won the Upfront by Selling More for Less

Aug 21, 2026

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2 min read

What Changes as YouTube Becomes TV First?

Aug 14, 2026

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3 min read

Doomscrolling With: Michael Beach

Aug 13, 2026

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5 min read

Why Disney Would Be Smart to Launch a FAST

Aug 7, 2026

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2 min read

Podcasts Became TV. Ad Budgets Didn't Notice.

Jul 30, 2026

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3 min read

Pour One Out for Addressable Linear TV

Jul 24, 2026

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2 min read

NBC News: How sports is devouring Hollywood

Jul 19, 2026

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4 min read

Hollywood’s $10B Year Masks 400M Missing Tickets

Jul 16, 2026

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3 min read

Streaming's Ad Takeover Is Ahead of Schedule

Jul 10, 2026

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2 min read

Beast Mode Comes for Hollywood

Jul 3, 2026

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2 min read

Come With Me if You Want to Live

Jun 26, 2026

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2 min read

How Streaming Wins Sports

Jun 19, 2026

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3 min read

FIFA Isn't a Sports League. It's a Media Company.

Jun 12, 2026

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2 min read

CBS Won the Season, but Can It Win the Future?

Jun 5, 2026

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3 min read

LiveRamp, Publicis, and the Future of TV Identity

May 29, 2026

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2 min read

O Captain, My Captain.

May 22, 2026

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2 min read

The Real Cost of Cheap TV Ads

May 15, 2026

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2 min read

Michael Beach

The Battle for TV’s Iron Throne

Has Paramount Found Its Golden Ticket?

CNBC: Trump’s $403 million war chest is finally being spent on the midterms. Now comes the hard part

The Great TV Ad Swap

The NFL Always Wins

The Big Ten Is Winning Both the Title and Money Race. The SEC Is Winning the Eyeballs.

Streaming Is ESPN’s Prince Charming

State of Streaming: How YouTube Became TV and Why $100 CPMs Are Next | Michael Beach, Screen Wars & State of the Screens

Streaming Won the Upfront by Selling More for Less

What Changes as YouTube Becomes TV First?

Doomscrolling With: Michael Beach

Why Disney Would Be Smart to Launch a FAST

Podcasts Became TV. Ad Budgets Didn't Notice.

Pour One Out for Addressable Linear TV

NBC News: How sports is devouring Hollywood

Hollywood’s $10B Year Masks 400M Missing Tickets

Streaming's Ad Takeover Is Ahead of Schedule

Beast Mode Comes for Hollywood

Come With Me if You Want to Live

How Streaming Wins Sports

FIFA Isn't a Sports League. It's a Media Company.

CBS Won the Season, but Can It Win the Future?

LiveRamp, Publicis, and the Future of TV Identity

O Captain, My Captain.

The Real Cost of Cheap TV Ads

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