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Cubs partnership could mark the start of Sinclair’s push into sports programming
Big news: The Chicago Cubs and Sinclair Broadcast Group are partnering to launch a new network that will exclusively broadcast the team’s games.
The new network is launching in 2020 and will mark the first time in 70+ years (1948) that at least a portion of the Cubs games will not air on local broadcast TV.
Current deal: NBC Sports Chicago gets $4.20/subscriber/month which is split between the Bulls, Cubs, White Sox, and Blackhawks.
New deal: The new network plans to charge ≈ $5.00/subscriber/month.
Flashback #1: Sources: Cubs To Go Own Way In TV Venture
The Cubs will get paid $750K per game next year for TV rights.
How much more could they make? How about 3X more! The Dodgers make ≈$2M per game in local broadcast rights through SportsNet LA.
Flashback #2: The bids are in for RSN sale
Monthly subscriber fees for Fox’s priciest RSNs:
1) YES Network — $6.37
2) Fox Sports Detroit — $5.84
3) Fox Sports Arizona — $4.84
4) Fox Sports Ohio — $4.07
5) Fox Sports Wisconsin — $3.22
The Dodgers are guaranteed $8.35B over 25 years from Charter Communications.
That breaks down to an average of $334M/year!
In order to break even, the Network needs to make $1,988 from every pay-TV subscriber in the region or an average of $80/subscriber/year.
More deals: Sinclair Broadcast Group is also in the running for the 22 RSNs that Major League Baseball is selling.
The post Cubs partnership could mark the start of Sinclair’s push into sports programming appeared first on Cross Screen Media.
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