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Road to the White House: Biden vs. Trump I

Jun 28, 2024

•

8 min read

Road to the White House: Biden vs. Trump I

Michael Beach
Michael Beach

Press

MediaPost: Key Political TV Advertising States: Don't Mean A Thing Without That Swing

Jun 20, 2024

•

1 min read

MediaPost: Key Political TV Advertising States: Don't Mean A Thing Without That Swing

Michael Beach
Michael Beach
Tubi and the Roku Channel Have Joined the Chat

Jun 20, 2024

•

4 min read

Tubi and the Roku Channel Have Joined the Chat

Michael Beach
Michael Beach

Press

AdExchanger: Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

Jun 13, 2024

•

1 min read

AdExchanger: Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy

Michael Beach
Michael Beach
Podcast Advertising Slows Its Roll

Jun 13, 2024

•

5 min read

Podcast Advertising Slows Its Roll

Michael Beach
Michael Beach

Press

NOTUS: Campaigns Can Now See What You Watch on TV. It’s Changing Everything.

Jun 12, 2024

•

5 min read

NOTUS: Campaigns Can Now See What You Watch on TV. It’s Changing Everything.

Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.

Michael Beach
Michael Beach
The Bundle Strikes Back

Jun 7, 2024

•

7 min read

The Bundle Strikes Back

Michael Beach
Michael Beach

Press

LG Ads: CTV Political Advertising Need-to-Know in 3.5 minutes

Jun 2, 2024

•

1 min read

LG Ads: CTV Political Advertising Need-to-Know in 3.5 minutes

Michael Beach
Michael Beach
Is Selling Churros a Better Business for Disney Than Streaming?

May 30, 2024

•

6 min read

Is Selling Churros a Better Business for Disney Than Streaming?

Michael Beach
Michael Beach
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