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Digital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year
May 23, 2018

Digital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year

Michael Beach
Michael Beach
Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize
May 21, 2018

Some TV Networks Take a Hit from Cutting Ad Time, Benefits Yet to Materialize

Michael Beach
Michael Beach
Crowded TV Marketplace Gets Ready for Three Tech Giants
May 21, 2018

Crowded TV Marketplace Gets Ready for Three Tech Giants

Michael Beach
Michael Beach
Why Selling OTT Bundles Should Be The MVPDs Next Move
May 21, 2018

Why Selling OTT Bundles Should Be The MVPDs Next Move

Michael Beach
Michael Beach
GroupM Softens Viewability Standards for Video Ads in Social Media
May 21, 2018

GroupM Softens Viewability Standards for Video Ads in Social Media

Michael Beach
Michael Beach
Hollywood, Apple Said to Mull Rental Plan, Defying Theaters
May 21, 2018

Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

Michael Beach
Michael Beach
Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)
May 21, 2018

Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)

Michael Beach
Michael Beach
Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
May 21, 2018

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

Michael Beach
Michael Beach
Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube
May 21, 2018

Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube

Michael Beach
Michael Beach
Gut check: Digital video ad spending is growing but TV still dominates
May 21, 2018

Gut check: Digital video ad spending is growing but TV still dominates

Michael Beach
Michael Beach
The Messy, Confusing Future of TV? It’s Here
May 21, 2018

The Messy, Confusing Future of TV? It’s Here

Michael Beach
Michael Beach
Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives
May 21, 2018

Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

Michael Beach
Michael Beach
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