YouTube has joined the vertical video ad battle with groups such as Facebook, Instagram, Spotify, and Snapchat.

Snapchat pioneered the format back in 2014.

70% of YouTube watch time is on mobile.

Below is an example:

Flashback: With IGTV, Instagram is betting that people want longer vertical videos

More #1: One of the World’s Biggest YouTube Channels Just Got Sold

More #2: Not all popular YouTubers are raking in cash for their videos

More #3: YouTube: TV is our fastest-growing market

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