World Cup TV Ad Sales Could Hit $600 Million

Estimated World Cup advertising:
1) Global — $2.4B
2) U.S — $600M (25% of total)

Quick math:
1) 7.6B is the global population
2) 3.5B will watch World Cup from 200 different countries
3) 1 out of every 2.2 people on earth will watch part of World Cup

1B+ watched the 2014 finale between Germany and Argentina.

U.S. ad spend in 2014 (% of total):
1) Total — $523M
2) Univision — $336M (64%)
3) ABC/ESPN — $187M (36%)

Top advertisers on Univision in 2014:
1) McDonalds — $29M
2) Anheuser-Busch InBev — $27M
3) Verizon — $24M

Top advertisers on ABC/ESPN in 2014:
1) Microsoft — $18M
2) PepsiCo — $16M
3) Adidas — $12M

Comparable sports events for ad spend:
1) NCAA March Madness (2017) — $1.3B
2) Winter Olympcs (2018) — $900M
3) World Cup (2018) — $600M

More #1: Squad goals: Advertisers clamor for World Cup inventory

More #2: The World Cup Offers Some Respite From Netflix

More #3: Amazon breaks Premier League hold of Sky and BT with Prime streaming deal

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