Turner: ‘We’re Not TV. We’re Omnichannel.’

Turner reaches 125m viewers across linear, OTT and mobile every month.

Very forward looking for them to view their audience as one group that is fragmented across devices.

Quote from Kevin Reilly — President, Advertising Revenue @ TBS/TNT.

“We reach 125 million viewers now across linear, OTT and mobile devices every month,” said Kevin Reilly, president of TBS and TNT, and chief creative officer for Turner Entertainment. “We’re going beyond a linear network of shows to build a brand that creates and capitalizes on fandom everywhere.”

The post Turner: ‘We’re Not TV. We’re Omnichannel.’ appeared first on Cross Screen Media.