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- Tokyo Olympics to Open July 23 of Next Year, Local Committee Says
Tokyo Olympics to Open July 23 of Next Year, Local Committee Says
Key details for the re-scheduled Olympics:
1) The opening ceremony is set for July 23rd, 2021
2) Tokyo is 13 hours ahead of the east coast
3) Comcast is paying $4.4B for the media rights between 2014-20 or ≈ $1.1B for each biennial event
4) 7,000 hours of content will be aired through broadcast/streaming
5) 90% of ad inventory has already been sold accounting for $1.25B6) Ad packages range from $1M to $100M+
The post Tokyo Olympics to Open July 23 of Next Year, Local Committee Says appeared first on Cross Screen Media.
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