This Is It: End of an Era for NBC’s Hit Tearjerker

Big in Mrs. Screen’s world: This Is Us ended a six-year run on NBC.

Why this matters: In primetime, This Is Us commanded prices that only the NFL exceeded.

Key details for This Is Us:
1) Premiered in 2016
2) 6 seasons
3) 106 episodes
4) 4 Emmys (38 nominations)

$/Spot for This Is Us (YoY Growth) according to AdAge:
1) 2016-17 – $272K
2) 2017-18 – $394K (↑ 45%)
3) 2018-19 – $434K (↑ 10%)
4) 2019-20 – $359K (↓ 17%)
5) 2020-21 – $476K (↑ 33%)
6) 2021-22 – $318K (↓ 33%)

Average viewership for This Is Us (YoY Growth) according to Nielsen:
1) 2016-17 – 14.7M
2) 2017-18 – 17.4M (↑ 19%)
3) 2018-19 – 13.8M (↓ 21%)
4) 2019-20 – 11.6M (↓ 16%)
5) 2020-21 – 9.3M (↓ 19%)
6) 2021-22 – ?

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