The NFL’s Ratings Woes Finally Hit Networks’ Ad Business

% growth for NFL advertising revenue by year:
1) 2015: ↑ 10%
2) 2016: ↑ 3%
3) 2017: ↓ 1%

The average cost per spot increased 1.2% to $505K from $499K.

Too much football?
1) Watch only on Sunday: 23%
2) Watch only on Thursday: 3%
3) Watch both Sunday and Thursday: 29%

Parents who don’t want their kids to play football:
1) 2014: 40%
2) 2017: 53%

18–49 males who follow NFL closely:
1) 2014: 75%
2) 2017: 51%

Good news for the NFL. Fox just agreed to pay $660M/year to broadcast 11 Thursday games.

Rights fee per game for Thursday Night Football:
1) 2014–15 (CBS): $38M
2) 2016–17 (CBS/NBC): $45M
3) 2018–22 (Fox): $60M

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