Political ads are tricky to define in digital era

The big question: How do we define a “political ad” and what, if any, limitations should tech platforms put in place?

Why this matters: Google announced the removal of microtargeting for political ads, and Facebook is considering similar moves.

Quote from Mark Zuckerberg – CEO @ Facebook:“From a business perspective, the controversy certainly isn’t worth the small part of our business they make up…But political ads are an important part of voice, especially for local candidates, up-and-coming challengers, and advocacy groups that may not get much media attention otherwise.”

Video: Facebook CTO Mike Schroepfer on Political Ads

More #1: Getting rid of microtargeting in political advertising is a terrible idea

More #2: Don’t abolish political ads on social media. Stop microtargeting

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