OTT Peak Engagement Levels Here To Stay (At Least For Now)

CTV/OTT viewing households by year (YoY growth) according to Comscore:
1) 2016 – 44.0M
2) 2017 – 50.8M (↑ 15%)
3) 2018 – 59.2M (↑ 17%)
4) 2019 – 64.0M (↑ 7%)
5) 2019 – 70.2M (↑ 10%)

YoY change in reach by platform:
1) CTV/OTT – ↑ 6.1M (↑ 10%)
2) VOD – ↑ 1.9M (↑ 7%)
3) Live TV – ↓ 1.2M (↓ 1%)
4) DVR – ↓ 3.0M (↓ 4%)

YoY change in total monthly hours viewed:
1) CTV/OTT – ↑ 1.4B (↑ 27%)
2) Live TV – ↑ 792M (↑ 3%)
3) VOD – ↑ 97.4M (↑ 27%)
4) DVR – ↓ 12.4M (↓ 0%)

YoY change in monthly hours viewed per household:
1) Live TV – ↑ 30 (↑ 12%)
2) DVR – ↑ 12 (↑ 14%)
3) CTV/OTT – ↑ 8 (↑ 12%)
4) VOD – ↑ 2 (↑ 14%)

YoY change in reach by revenue model:
1) Ad-supported – ↑ 4.8M (↑ 9%)
2) Subscription – ↑ 2.8M (↑ 5%)

Share of Smart TV market by manufacture:
1) Samsung – 32%
2) TCL – 14%
3) Vizio – 13%
4) LG – 12%
5) Hisense – 5%
6) Insignia – 5%
7) Sony – 3%
8) Sharp – 3%
9) Other – 13%

More: Comscore: The State of OTT (June 2020)

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