Netflix Is Expected to Spend up to $13 Billion on Original Programming This Year

Netflix is continuing to ramp spend on original content potentially reaching $13B this year!

Feature films by studio in 2018:
1) Netflix — 82
2) Warner Brothers — 23
3) Disney — 10

Content spend in 2019:
1) Netflix — $10B+
2) Amazon — $4B+
3) Apple — $1B

Netflix content spend by year (YoY increase):
1) 2013 — $2B
2) 2014 — $3B (↑ 50%)
3) 2015 — $4B (↑ 33%)
4) 2016 — $5B (↑ 25%)
5) 2017 — $6B (↑ 20%)
6) 2018 — $8B (↑ 33%)
7) 2019P — $10B (↑ 26%)
8) 2020P- $12B (↑ 20%)
9) 2021P — $14B (↑ 17%)
10) 2022P — $16B (↑ 13%)

Most popular platform for watching entertainment on TV:
1) Netflix — 40%
2) YouTube — 17%
3) Cable TV — 16%
4) Hulu — 8%
5) Broadcast TV — 8%
6) Amazon Prime — 3%
7) Other — 9%

Flashback: Inside the Binge Factory

Netflix subscribers:
1) 2011–25M
2) 2018–125M
3) 2020P — 200M
4) 2030P — 360M

More #1: How Netflix Became the №1 Destination for Television Entertainment (By Far)

More #2: Netflix’s Content Budget Is Bigger Than It Seems (Netflix Misunderstandings, Pt. 1)

More #3: Netflix Testing Out Pricier New ‘Ultra’ Plan at $16.99 per Month

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