Podcasting is going through a similar cycle as streaming video where a big question is will future revenue be driven more by advertising or subscriptions?
Podcast advertising revenue per year according to PwC (YoY growth):
1) 2017âââ$314M
2) 2018Pâââ$402M (â 28%)
3) 2019Pâââ$515M (â 28%)
4) 2020Pâââ$659M (â 28%)
5) 2021Pâââ$766M (â 16%)
6) 2022Pâââ$887M (â 16%)
Quick math on the total size of the podcast universe:
1) 578K total series
2) 12.4M total episodes
3) 21.5 episodes/series
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