How ‘Free’ Killed Video, And What We Can Do To Save It

Google purchased YouTube back in 2006 for $1.65b.

Not bad for a company that was less than two years old!

There are now 5,880 video startups with an average valuation of $4.5m ($26.4b total).

More. A Decade Ago, Google Bought YouTube — and It Was the Best Tech Deal Ever

300 hours of video are uploaded to YouTube every hour.

The average YouTube partner earns $0.32 per 5k views — or a CPM of $0.06.

Note: 1 video view ≠ 1 ad impression (revenue)

More. GroupM: “Facebook has unique definition of video”

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