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Gaming Is Bigger Than Ever, But Can The Fun Last?
Global video game market (YoY growth) according to SuperData:
1) 2019 – $124.5B
2) 2020 – $139.9B (↑ 12%)
3) 2021 – $142.2B (↑ 2%)
Key details for the video game market:
1) 55% played video games during the pandemic
2) Free-to-play games account for 78% of revenue
3) 1.2B watched other people play video games (Twitch, etc.)
Interesting: The largest free-to-play game (Honor of Kings) generated 28% more revenue than the largest premium title (Call of Duty: Modern Warfare).
Big question: Why do people play video games?
Top reasons to play video games during COVID-19:
1) Boredom – 56%
2) Escape reality – 45%
3) Substitute for other entertainment – 36%
4) Connecting with friends/family – 29%
5) Socialize with strangers – 26%
More #1: Making Moves in the Gaming Market
The post Gaming Is Bigger Than Ever, But Can The Fun Last? appeared first on Cross Screen Media.
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