Facebook At 20: From a Dorm Room to a $130B Ad Juggernaut 

Four big questions re: Meta:
1) How much advertising revenue is Meta generating?
2) How much profit is Meta generating?
3) How many people use Facebook every day?
4) What is going on with ad prices?

Big question #1: How much advertising revenue is Meta generating?

Meta advertising revenue (YoY growth):
1) 2015 – $17.1B
2) 2016 – $26.9B (↑ 57%)
3) 2017 – $39.9B (↑ 49%)
4) 2018 – $55.0B (↑ 38%)
5) 2019 – $69.7B (↑ 27%)
6) 2020 – $84.2B (↑ 21%)
7) 2021 – $114.9B (↑ 37%)
8) 2022 – $113.6B (↓ 1%)
9) 2023 – $131.9B (↑ 16%)

Meta advertising revenue per user in the U.S. and Canada (YoY growth):
1) 2015-Q4 – $13.06
2) 2016-Q4 – $19.28 (↑ 48%)
3) 2017-Q4 – $26.26 (↑ 36%)
4) 2018-Q4 – $34.09 (↑ 30%)
5) 2019-Q4 – $40.50 (↑ 19%)
6) 2020-Q4 – $51.28 (↑ 27%)
7) 2021-Q4 – $60.57 (↑ 18%)
8) 2022-Q4 – $58.77 (↓ 3%)
9) 2023-Q4 – $68.44 (↑ 16%)

Big question #2: How much profit is Meta generating?

Meta profit (YoY growth):
1) 2015 – $3.7B
2) 2016 – $10.2B (↑ 178%)
3) 2017 – $15.9B (↑ 56%)
4) 2018 – $22.1B (↑ 39%)
5) 2019 – $18.5B (↓ 16%)
6) 2020 – $29.1B (↑ 58%)
7) 2021 – $39.4B (↑ 35%)
8) 2022 – $23.2B (↓ 41%)
9) 2023 – $39.1B (↑ 69%)

Big question #3: How many people use Facebook every day?

Meta daily active users in the U.S. & Canada (YoY growth):
1) 2015-Q4 – 169M
2) 2016-Q4 – 180M (↑ 7%)
3) 2017-Q4 – 184M (↑ 2%)
4) 2018-Q4 – 186M (↑ 1%)
5) 2019-Q4 – 190M (↑ 2%)
6) 2020-Q4 – 195M (↑ 3%)
7) 2021-Q4 – 195M (↑ 0%)
8) 2022-Q4 – 199M (↑ 2%)
9) 2023-Q4 – 205M (↑ 3%)

Interesting #1: Pew Research breaks down Facebook’s user base demographics.

Interesting #2: Key moments in Facebook’s growth to 3B users and $130B in ad revenue.

More: Facebook Turns 20: From Mark Zuckerberg’s Harvard Dorm Room to the Metaverse

Big question #4: What is going on with ad prices?

Meta ad trends (YoY change) according to Needham & Company:
1) CPM – ↑ 2%
2) Total impressions – ↑ 21%

Wow: Meta’s TikTok competitor (Reels) grew its annual revenue run-rate from $3B to $10B in less than a year!  Reels (most likely) made up a large share of the growth in impressions.

The post Facebook At 20: From a Dorm Room to a $130B Ad Juggernaut  appeared first on Cross Screen Media.