eMarketer: Television Update Fall 2019

Addressable TV spend by year (YoY growth) according to eMarketer:
1) 2016 – $760M
2) 2017 – $970M (↑ 28%)
3) 2018 – $1.5B (↑ 51%)
4) 2019P – $2.0B (↑ 37%)
5) 2020P – $2.9B (↑ 44%)
6) 2021P – $3.5B (↑ 21%)

Video: Mythbusting with LiveRamp Video GM Allison Metcalfe

More #1: Addressing The Kinks Of Addressable TV

More #2: The Ad-Free Disney Plus Wake-Up Call: We Must Scale Universal Addressable TV+ Now

More #3: Addressable’s Accelerating Push Into National Inventory

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