Cross Screen Media and AdImpact Partner to Enhance Local Cross-Screen Measurement

Big news: We are excited to announce our partnership with the great team at AdImpact! Accurate cross-channel measurement remains a key challenge for advertisers, with only 28% of local advertisers very satisfied with their measurement capabilities.

This partnership integrates AdImpact's granular local TV data with Cross Screen Media's CTV measurement capabilities, enabling advertisers to view their entire campaign performance in a single dashboard. 

Read more here!

Screen Wars Podcast: Kyle Roberts on the Importance of Local Advertising