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Connected TV Inventory Explodes, Video Advertisers Enjoy Results
Michael Beach
February 06, 2018
Why do advertisers like connected TV advertising? It is the closest thing to TV ad quality with 97% completion rates without the viewability issues that have plagued mobile/desktop.
Why do networks like connected TV advertising? The CPMs that they can charge are 3–4X higher than mobile.
The post Connected TV Inventory Explodes, Video Advertisers Enjoy Results appeared first on Cross Screen Media.
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