comScore: State of OTT

Key findings from a recent comScore study.

OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)

Service type for OTT households:
1) Traditional pay-TV — 66%
2) Cord-cutter — 18%
3) Cord-never — 14%
4) Other — 2%

Top smart TV providers:
1) Samsung — 33%
2) Vizio — 24%
3) LG — 12%
4) Other — 31%

Top streaming services:
1) Netflix — 73%
2) YouTube — 50%
3) Hulu — 36%
4) Amazon — 28%

Flashback #1: Reaching the Elusive OTT Consumer

Flashback #2: Is OTT A Broadcast Or Digital Buy?

World Cup: Streaming services appear to be getting a bumpfrom the World Cup.

More #1: What We Need to Talk About When We Talk About Connected TV

More #2: Study: 85% of U.S. Millennials Subscribe to At Least One OTT Video Service

More #3: Roku gives TV networks access to its own data so they can sell targeted ads

The post comScore: State of OTT appeared first on Cross Screen Media.