AMC Premiere Has Paradigm-Shift Potential for TV Biz

AMC is offering “upgrade” to commercial free for $4.99/month.

Available to 19m Comcast customers only.

The math:
1) With a $25.00/CPM for 30-second spots and 16 minutes of commercials per hour
2) There are 32 30-second spots per hour
3) AMC would get $0.80 per hour in advertising revenue per viewer
4) At $4.99/month for no ads, AMC makes more $ from anyone who watches less than 6.3 hours per month.

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