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May 21, 2018
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2 min read
Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)
Michael Beach
May 21, 2018
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2 min read
Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
Michael Beach
May 21, 2018
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3 min read
Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube
Michael Beach
May 21, 2018
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2 min read
Gut check: Digital video ad spending is growing but TV still dominates
Michael Beach
May 21, 2018
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2 min read
The Messy, Confusing Future of TV? It’s Here
Michael Beach
May 21, 2018
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2 min read
Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives
Michael Beach
May 21, 2018
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2 min read
AT&T may be plotting to revolutionize TV advertising
Michael Beach
May 21, 2018
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2 min read
Facing pressure from clients, Nielsen says it is changing how it measures television ratings
Michael Beach
May 17, 2018
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2 min read
Fixing TV’s Demo Obsession
Michael Beach
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