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Streaming Consumption Rises In U.S. Markets with Early Stay-at-Home Orders During COVID-19
Big question #1: Which audiences are streaming the most?
Weekly hours streamed by demo according to Nielsen:1) P2-17 – 5.92) P25-54 – 5.83) P2+ – 4.84) P18-24 – 3.75) P55+ – 3.1
Big question #2: Is anyone besides Mr. Screens up past midnight watching the Roman Empire on Netflix?
Quick answer: Yes. Thanks to the team at SpotX for this chart showing late-night CTV viewership growing in recent weeks.
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