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Little Movement Atop New Nielsen DMA Ranks
U.S. Television households, according to Nielsen (YoY growth):1) 2018-19 – 110.2M2) 2019-20 – 107.0M (↓ 3%)
Top 5 markets by total growth:1) Indianapolis – ↑ 54K2) Tucson (Sierra Vista) – ↑ 29K3) Salt Lake City – ↑ 17K4) Wilkes Barre-Scranton-Hztn – ↑ 16K5) Phoenix (Prescott) – ↑ 15K
Top 5 markets by growth rate:1) Tucson (Sierra Vista) – ↑ 7%2) Indianapolis – ↑ 5%3) Savannah – ↑ 4%4) Youngstown – ↑ 3%5) Wilkes Barre-Scranton-Hztn – ↑ 3%
Bottom 5 markets by total growth:1) New York – ↓ 276K2) Los Angeles – ↓ 131K3) Washington, DC (Hagrstwn) – ↓ 131K4) Houston – ↓ 93K5) Seattle-Tacoma – ↓ 90K
Bottom 5 markets by total growth:1) Juneau – ↓ 18%2) Flint-Saginaw-Bay City – ↓ 16%3) Fairbanks – ↓ 15%4) Toledo – ↓ 13%5) El Paso (Las Cruces) – ↓ 13%
More #2: The number of people in the average U.S. household is going up for the first time in over 160 years
The post Little Movement Atop New Nielsen DMA Ranks appeared first on Cross Screen Media.
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