The average number of times households or individuals viewed an advertisement during a specific time period.

Individual occurrences of advertising content being displayed, whether viewed or not.

The total number of unique individuals or households exposed at least once.

Measures how much of an ad is actually seen. Cross Screen Media uses a five-second minimum.

Fees paid by pay-TV providers to networks for carriage rights.

A consumer actively in the market to purchase a vehicle.

Targeting based on behaviors or likelihood to take a specific action.

Television delivered via coaxial cable or fiber networks.

A subscriber canceling their service.

Any television connected directly to the internet for streaming.

Linear TV plus streaming TV.

Evaluating reach, frequency, and outcomes across platforms.

The execution of purchasing ad inventory based on strategy.

Subscription-based TV network bundles.

TV shows and movies delivered over the internet.

Scheduled television viewed live on its original channel.

Glossary of Terms

Wireframe