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Hollywood, Apple Said to Mull Rental Plan, Defying Theaters
May 21, 2018

Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

Michael Beach
Michael Beach
Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)
May 21, 2018

Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)

Michael Beach
Michael Beach
Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
May 21, 2018

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

Michael Beach
Michael Beach
Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube
May 21, 2018

Nielsen Will Give Digital-Ratings Credit for Video Views on Facebook, Hulu, YouTube

Michael Beach
Michael Beach
Gut check: Digital video ad spending is growing but TV still dominates
May 21, 2018

Gut check: Digital video ad spending is growing but TV still dominates

Michael Beach
Michael Beach
The Messy, Confusing Future of TV? It’s Here
May 21, 2018

The Messy, Confusing Future of TV? It’s Here

Michael Beach
Michael Beach
Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives
May 21, 2018

Facebook Courts Video Makers for ‘Watch’ Tab With Financial Incentives

Michael Beach
Michael Beach
AT&T may be plotting to revolutionize TV advertising
May 21, 2018

AT&T may be plotting to revolutionize TV advertising

Michael Beach
Michael Beach
Facing pressure from clients, Nielsen says it is changing how it measures television ratings
May 21, 2018

Facing pressure from clients, Nielsen says it is changing how it measures television ratings

Michael Beach
Michael Beach
Fixing TV’s Demo Obsession
May 17, 2018

Fixing TV’s Demo Obsession

Michael Beach
Michael Beach
Disney’s Building Its Own Netflix. Everyone Else Might, Too
May 17, 2018

Disney’s Building Its Own Netflix. Everyone Else Might, Too

Michael Beach
Michael Beach
Has Netflix’s Ted Sarandos Rescued (or Ruined) Hollywood?
May 17, 2018

Has Netflix’s Ted Sarandos Rescued (or Ruined) Hollywood?

Michael Beach
Michael Beach
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