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Why Does Everyone Want In On Clubhouse?
Big news: Clubhouse is valued at $4B roughly one year after launching.
What is Clubhouse? Clubhouse is an audio-based social app where users host their own radio show.
Key details for Clubhouse:
1) Launched in March 2020
2) 10M+ downloads
3) Invite only
4) iPhone only
Clubhouse valuation history according to Bloomberg:
1) May-20 – $100M
2) Jan-21 – $1B
3) Apr-21 – $4B
Clubhouse user growth according to Backlinko:
1) May-20 – 1.5K
2) Dec-20 – 600K
3) Jan-21 – 2M
4) Feb-21 – 10M
Big question #1: How will Clubhouse make money?
Four primary revenue streams (as of now) for Clubhouse:
1) Cut of admission fee to rooms
2) Membership dues
3) Tips
4) Branded sponsorships for rooms
Smart take: The team at SparrowAdvisors refers to Clubhouse as “the first post-advertising social platform.”
Big question #2: Who are potential competitors?
Potential competitors for Clubhouse:
1) Twitter (Spaces)
2) Facebook (Live Audio Rooms)
3) Slack
4) Discord
5) LinkedIn
6) Spotify
Big question #3: What is the difference between Clubhouse and podcasts?
Quick answer: Clubhouse is live and interactive. It is not hard to see a world where the live show with audience interaction lives on as an on-demand podcast.
Quote from Ben Thompson – Author/Founder @ Stratechery:“This is not to say that Clubhouse means the doom of podcasts; quite the opposite, in fact. Radio and recordings had a symbiotic relationship: you heard the new song or artist on the radio, and then you bought their record or CD. It is easy to imagine Clubhouse and podcasts having a similar relationship, at least in part; one important difference is that while radio was scarce, by virtue of its dependence on broadcast towers, Clubhouse, thanks to its ease-of-use, will in the long run likely produce far more audio content than the podcast ecosystem. That makes the discovery and recommendation bits noted above particularly important.”
The post Why Does Everyone Want In On Clubhouse? appeared first on Cross Screen Media.
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