- State of the Screens
- Posts
- What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon
What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon
Michael Beach
October 23, 2018
The streaming video market is getting crowded with several new entrantslooking to join the fray.
Recent entrants include:
1) ESPN+
2) DC Universe
3) Bleacher Report Live
Potential entrants include:
1) Quibi
2) Disney
3) WarnerMedia
4) Apple
5) College Humor
6) Discovery
7) Fox Nation
The big question: How many different streaming services are consumers willing to subscribe to?
Quote from Dan Rayburn — Streaming Media Analyst @ Frost & Sullivan:“Realistically you’re not going to have a consumer with more than two or three services per month… Especially when you consider that these streaming services still largely supplement, rather than replace, traditional cable packages. There’s only so much disposable income to go around, no matter how much you care for The Marvelous Mrs. Maisel.”
Flashback #1:OTT Carves Out Bigger Slice of Pay-TV Pie
Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (31%)
2) DirecTV Now — 2.2M (28%)
3) Hulu Live — 1.1M (14%)
4) PlayStation Vue — 745K (10%)
5) Other — 500K (7%)
6) YouTube TV — 410K (5%)
7) fuboTV — 250K (3%)
8) Philo — 150K (2%)
Flashback #2:A Rising SVOD Tide May Not Raise Subscription Prices
More #2:The battle for the future of TV
The post What Media Companies Might Be Overlooking in Their Rush to Jump on the OTT Bandwagon appeared first on Cross Screen Media.
Reply