- State of the Screens
- Posts
- Vizio’s Platform+ Spearheads Q4 Revenue
Vizio’s Platform+ Spearheads Q4 Revenue
Vizio Platform+ revenue (YoY growth):
1) 2018 – $36M
2) 2019 – $63M (↑ 74%)
3) 2020 – $147M (↑ 133%)
4) 2021 – $309M (↑ 110%)
Vizio gross profit breakdown (% of total):
1) Platform+ – $211M (65%)
2) Hardware – $116M (35%)
3) Total – $326M
Vizio share of gross profit from platform+ (mostly advertising):
1) 2019 – 24%
2) 2020 – 38%
3) 2021 – 65%
Vizio profit margin by product type:
1) Platform+ – 68%
2) Hardware – 6%
Vizio Smartcast (AVOD) accounts (YoY growth):
1) 2018 – 3.6M
2) 2019 – 7.6M (↑ 111%)
3) 2020 – 12.2M (↑ 61%)
4) 2021 – 15.1M (↑ 24%)
Vizio Smartcast hours (YoY growth):
1) 2019 – 4.5B
2) 2020 – 12.3B (↑ 173%)
3) 2021 – 14.6B (↑ 18%)
Vizio Smartcast monthly revenue per account (YoY growth):
1) 2019 – $0.61
2) 2020 – $1.08 (↑ 78%)
3) 2021 – $1.81 (↑ 67%)
Vizio Smartcast revenue per hour (YoY growth):
1) 2019 – $0.014
2) 2020 – $0.012 (↓ 15%)
3) 2021 – $0.021 (↑ 77%)
Revenue/hour in 2021 (YoY growth):
1) Roblox – $0.066 (↑ 7%)
2) Roku – $0.031 (↑ 45%)
3) Vizio – $0.021 (↑ 77%)
The post Vizio’s Platform+ Spearheads Q4 Revenue appeared first on Cross Screen Media.
Reply