Key findings from a recent TVision Insights study.

Share of TV ads by length:
1) 15s — 69%
2) 30s — 25%
3) 60s — 3%
4) 6s — 3%

Attention index per second:
1) 6s — 109
2) 30s — 102
3) 15s — 99

Attention index per second by age for 6s:
1) 35–54–114
2) 55+ — 111
3) 18–34–99
4) <18–95

Watch: The Drum @ Cannes Lions 2018: six-second ads are the future but only as part of the bigger media mix

More: Gone in Six Seconds — Making Connections Short and Sweet

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