‘This is a negotiator’s market’: TV networks see rough going through the fall

Big question #1: Which audiences are streaming the most?

Weekly hours streamed by demo according to Nielsen:
1) P2-17 - 5.9
2) P25-54 - 5.8
3) P2+ - 4.8
4) P18-24 - 3.7
5) P55+ - 3.1

Big question #2: Is anyone besides Mr. Screens up past midnight watching the Roman Empire on Netflix?

Quick answer: Yes.  Thanks to the team at SpotX for this chart showing late-night CTV viewership growing in recent weeks.

Flashback: How Coronavirus Is Impacting TV Viewership: The Good And The Bad

Podcast: Live TV vs. Video Streaming During the Coronavirus Pandemic

More: How Coronavirus Changed the Way We Watch, Listen and Play