Screen Wars Podcast: IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

My conversation with Field Garthwaite.  Field is the Co-Founder and CEO at Iris.TV.  Field's team is developing solutions to several challenging problems in the streaming TV space.

In this episode, we cover: 
1) Importance of contextual relevance
2) How CTV publishers can earn higher CPMs
3) Why YouTube's (continued) measurement mess hurts the entire industry

Enjoy!