Kids’ Programming Is No Longer A Game

Big in Tiny Screens world: A group backed by Blackstone agreed to purchase Moonbug Entertainment for ≈ $3B.

Quote from Bastian Manintveld – Executive Chairman @ 2btube:“It shows that kids content is a huge and very valuable market, and that digitally native companies again have valuations that rival or even better traditional media companies.”

Moonbug Entertainment shows include:
1) CoComelon
2) Blippi
3) Little Baby Bum

Flashback: Kid’s Programming Goes Way Beyond Childs’ Play

Weekly increase in kids screen time during COVID-19 according to eMarketer:
1) 6-10 hours – 37%
2) 1-5 hours – 24%
3) 11-15 hours – 23%
4) 16-20 hours – 7%
5) 20+ hours – 5%
6) 0 hours – 4%

Key details for Moonbug Entertainment:
1) Founded in 2018
2) Based in London
3) 340 full-time employees
4) 550+ hours of content
5) Distributed on 100+ platforms
6) Content appears in 27 languages

Wow: CoComelon is the top English language channel on YouTube and the first to reach 1B subscribers (157B views total).

Why this matters #1: Demand for kids’ content is outpacing all other content.

Why this matters #2: Kids are shifting their consumption away from linear TV and towards streaming

More #1: How Kids Television Became the Most Heated Front in the Streaming Wars

More #2: Peppa Pig, a Pandemic Favorite, Has American Children Acting British

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