New details for Quibi:
1) April 2020 launch
2) 199 new pieces of creative per week
Quote from Jeffrey Katzenberg– Founder @ Quibi:“The Da Vinci Code” has more than 100 chapters, averaging about five pages per chapter, far less than the normal 20 to 40 pages… Publishers and editors have said to authors, if you don’t want to stop in the middle of a chapter, don’t write them longer… A series for us will be two to three hours in length but comes in breaks or chapters that can be watched on the go.”
Flashback #1: Jeffrey Katzenberg’s ‘NewTV’ Startup Closes $1 Billion, All Major Studios Among Investors
The big idea: Combine Netflix production quality ($5–6M per episode) with episodes closer in length to YouTube videos (<15m).
Who is backing it? Backers include Disney, Fox, Sony, Lionsgate, MGM, NBCU, Viacom, WarnerMedia, Alibaba, Liberty Global and Madrone Capital.
$/minute for made-for-mobile content:
1) Industry standard — $5–10k
2) Katzenberg plan — $125k
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