Susan Wojcicki Has Transformed YouTube — But She Isn’t Done Yet

Ad revenue on YouTube is estimated to have grown 30% year-over-year to just under $6B.

Key passage:
Part of YouTube’s appeal to mainstream creators is its adoption by a generation of viewers for whom YouTube, Amazon, and Netflix are the new ABC, CBS, and NBC. As James Corden explained at the Brandcast, what makes The Late Late Show work was his epiphany that the program could be divided into highly shareable, fun-size entertainment. “I realized that I didn’t have to make a show for any time slot, because we had the internet,” he told the audience. “And more than that, we had YouTube.”

How ‘Free’ Killed Video, And What We Can Do To Save It

Google purchased YouTube back in 2006 for $1.65b.

Not bad for a company that was less than two years old!

There are now 5,880 video startups with an average valuation of $4.5m ($26.4b total).

More. A Decade Ago, Google Bought YouTube — and It Was the Best Tech Deal Ever

300 hours of video are uploaded to YouTube every hour.

The average YouTube partner earns $0.32 per 5k views — or a CPM of $0.06.

Note: 1 video view ≠ 1 ad impression (revenue)

More. GroupM: “Facebook has unique definition of video”