The Mayweather-McGregor fight was another event that broke through the clutter with an estimated 500k+ U.S. households shelling out $100/each to view the match live.
Other key pay-per-view numbers:
1) $500m from U.S.
2) $200m from outside U.S.
3) $700m in Total
The fight was also in movie theatres on 532 screens:
1) $40 average ticket
2) 65k tickets sold
3) $2.6m in total $
The fight was the 3rd most watched movie theatre event on Saturday night:
1) Lionsgate’s The Hitman’s Bodyguard — $3.9m
2) New Line/Warner Bros.’ Annabelle: Creation — $2.8m
3) Mayweather-McGregor — $2.6m