Are Viewers Warming To Streaming Sports?

Turner Sports saw a 126% increase in streaming viewership for the National League Division Series.

Amazon accounted for 3% of total viewership during its first NFL game.

The NFL is reportedly going to end Verizon’s exclusive on mobile streaming. This arrangement has held back streaming growth for the NFL since only customers of Verizon could stream games on their phone.

Previously on SOTS, we looked at streaming numbers for Game of Thronescompared to the Super Bowl.

Total Viewers:
1) Super Bowl: 113m (7X)
2) Game of Thrones: 16m

Television:
1) Super Bowl: 111m (11X)
2) Game of Thrones: 10m

Streaming:
1) Super Bowl: 1.7m
2) Game of Thrones: 6m (3.5X)

Share from Streaming:
1) Super Bowl: 2%
2) Game of Thrones: 37%


The 10 Most Watched Ads on YouTube in 2017


YouTube breaks down the 10 most watched ads of 2017.

Title (length — views):
1) Samsung India Service (SVC) — We’ll take care of you, wherever you are. #SamsungService (4m — 150m)

2) Clash Royale: The Last Second (Official Commercial) (49s — 111m)

3) Ping Pong Trick Shots 3 | Dude Perfect (sponsored by Oreo) (7m 16s — 91m)

4) Miss Dior — The new Eau de Parfum (45s — 43m)

5) Budweiser 2017 Super Bowl Commercial | “Born The Hard Way” (1m — 29m)

6) 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy (1m 12s — 26m)

7) adidas Originals | ORIGINAL is never finished (1m 30s — 25m)

8) iPhone 7 — The Rock x Siri Dominate the Day — Apple (3m 35s — 25m)

9) Levi’s “Circles” Commercial l Full (1m 30s — 22m)

10) Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams (30s — 18m)

7 out of 10 (70%) of these ads would not be able to run on television due to length.

Flashback:
1) The 25 Best Ads of 2017 (So Far)

2) Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?

No Fumbles Allowed as Madison Avenue Prepares for Super Bowl

Brands are paying $5M to NBC to air a spot, but the production can cost up to an additional $5M.

The most creative minds in advertising are thinking up ideas for ads, but it will be tough to surpass the best ad of all time compliments of E*Trade!


More: 
1)
9 Ad Innovations Poised For Kickoff In Super Bowl LII

2) There’s going to be a record number of long ads at this Super Bowl — and it’s in stark contrast with where advertising is headed

3) How the Budweiser Clydesdales Will Make an Appearance During the Super Bowl

Why Companies Spend So Much on Super Bowl Ads

A single 30s spot during the big game went for $5M and NBC is expecting north of $500M in total ad revenue.


$5M burning a hole in your pocket? Too late. Every spot is sold out!

NFL advertising during 2017 regular season:
1) Ratings: ↓ 8.0%
2) Cost per ad spot: ↑ 1.2%

Why does this matter? The average CPM $ for an NFL game increased 10% YoY.

Public service announcement. The average CPM $ for Facebook increased 20% over the same period!


Since 1995, Anheuser-Busch has spent $500M+ on Super Bowl ads.


Minutes of ads per Super Bowl (# of spots):
1) 2013: 51:40 (102)
2) 2014: 47:15 (96)
3) 2015: 48:05 (82)
4) 2016: 49:30 (83)
5) 2017: 51:30 (97)

Ad spot length during 2017 Super Bowl:
1) 30s: 63%
2) 1m+: 19%
3) 15s: 15%
4) Other: 3%

More:
1) Advertisers Pull Back on NFL Spending

2) How the cost of a Super Bowl commercial soared above $5 million