The 25 Best Ads of 2017 (So Far)

AdWeek breaks down the top 25 ads so far this year.

12 of the 25 are video w/ format and length:
1)
The New York Times, “The Truth Is Hard to Find” — horizontal / 1m 6s
2) The Atlantic, “Am I Typecast?” — horizontal / 2m 51s
3) 84 Lumber, “The Journey” — horizontal / 5m 45s
4) Samsung, “Ostrich” — horizontal / 1m 50s
5) Coca-Cola, “Pool Boy” — horizontal / 1m 1s
6) Volvo, “Moments” — horizontal / 3m 11s
7) Apple, “Earth (Shot on iPhone)” — horizontal / 1m 1s
8) Nespresso, “Comin’ Home” — horizontal / 1m 1s
9) Hornbach, “Regret Nothing” — horizontal / 1m 7s
10) Jose Cuervo “Last Days” — horizontal / 2m 1s
11) PlayStation, “Gravity Cat” — horizontal/ 4m 18s
12) Connect Internet, “Ice Bucket Challenge” — horizontal / 46s

A few questions to ask while watching some of the best examples of storytelling in advertisng:
1)
How many of these stories fit into a 15s, 30s or 60s?
2) How many of these stories were shot and/or would be a good fit for mobile video (vertical, etc.)?

BIA/Kelsey: Local Ad Revenue To Hit $174B; On Rise Through 2021

The local advertising market is expected to grow by $25B (17%) between 2017 and 2021.

4% growth per year.

Local advertising market by year:
1) 2017: $149B
2) 2021: $177B

Top platforms for $174B local spend (% of total):
1) Direct Mail: $37.1B (25%)
2) Local TV: $20.9B (14%)
3) Online / Interactive: $18.6B (11%)
4) Newspapers: $16B (11%)
5) Mobile: $16B (11%)
6) Local Radio: $15.6B (10%)


The Nielsen Total Audience Report: Q2 2017

New quarterly numbers from Nielsen showing explosive growth for mobile.

Total media usage in Q2:
1)
Q2–2016–10h 16m
2) Q2–2017–10h 48m (↑ 5%)

The big question. How much of this is dual screen?

Time spent by platform in Q2 (2016 vs. 2017):
1)
Live TV — 3h 55m (↓ 6%)
2) Mobile — 2h 27m (↑ 43%)


65+ is the only age group with growing consumption of live TV.


Connected TV households in Q2:
1)
Q2–2016–60.7m
2) Q2–2017–69.5m (↑ 12%)

59% of all U.S. households have at least 1 connected TV.

Broadcast only households in Q2:
1)
Q2–2016–13.6m
2) Q2–2017–15.7m (↑ 15%)

Broadband only households in Q2:
1)
Q2–2016–4.1m
2) Q2–2017–5.9m (↑ 44%)