Politics is the trailblazer in targeted TV and digital advertising.
Key quote from Vincent Letang — EVP, Global Market Intelligence @ Magna: “Political campaigns have been pioneering those new capabilities within the industry, because they are incentivized to take advantage of as much niche targeting as possible.”
Quote from Brent McGoldrick — CEO @ Deep Root Analytics. “Political campaigns will always know more about the audience they’re trying to target than the broadcasters do. In the data arms race between buyers and sellers, the sellers have to catch up.”
Quick math: 1) 80% of adults are registered to vote 2) 50% of registered voters will vote this fall 3) ≈ 10–20% of voters are persuadable 4) ≈ 4–8% of adults in battleground districts are persuadable and will vote this fall