ESPN Expects to Strike Ad Deals for Live Viewers Across TV, Mobile, Digital Screens

ESPN will begin selling a total live audience that includes live-streaming with the traditional TV broadcast.

Another step towards cross-screen media buying!

October 1 is target launch date.

Adding live streaming and out of home (bars, etc.) added 12% to ESPN’s overall first quarter audience.

Fox also announced a similar effort during the upfronts.

MOAT will be the digital standard for measurement.