Comscore Expands To All Scripps Stations

There was big news recently in the local TV measurement space in the ongoing battle between Nielsen and comScore.

First, E.W. Scripps is adopting comScore across their 33 stations.

Second, Hearst is re-upping with Nielsen across their 30 stations.

Finally, CBS is thinking about dropping Nielsen on both the national and local front (14 stations). This appears to be more of a negotiating ploy but would be impactful none the less.

More #1: FCC OK With Gray/Raycom Merger

More #2: The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

More #3: CBS Stations Go Direct-to-Consumer

Fox Nation Sets Launch Date

Fox Nation is set to launch on 11/27 with a monthly cost of $5.99 just in time for 2020.

Flashback #1: Americans’ online news use is closing in on TV news use

% of U.S. adults who often get news by platform according to Pew:
1) Television: 50% (↓7% YoY)
2) Online: 43% (↑5% YoY)


Flashback #2: Fox News Plans to Launch Fox Nation Streaming Service

Monster revenue. Fox News generates $1B+ in annual profit.

% of revenue by source:
1) Pay-TV subscription — 64%
2) Advertising — 36%

The average age of cable TV news viewers:
1) Fox News — 65
2) MSNBC — 65
3) CNN — 60

Flashback #3: Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

More #1: TV venture from Katzenberg and Whitman draws inspiration from Dan Brown’s ‘Da Vinci Code’

More #2: Why advertisers can’t take their eyes off the connected TV opportunity

More #3: ‘Jeopardy’ Will Now Stream on Netflix and Hulu

Charter Spectrum plans to report local TV news, 24 hours a day, in Los Angeles

Charter Spectrum is launching a 24/7 news network for its pay-TV customers similar to NY1 in New York.

Charter plans to hire 125 employees to staff the network.

Say what? They plan to fill 24 hours with local news that is not dominated by car chases…


TV homes in Los Angeles:
1) Charter Spectrum — 1.5M (27%)
2) Other — 4.0M (73%)


Flashback #1: Pew Research Center: Local TV News Fact Sheet

Station Revenue by year (TV only):
1) 2010 — $19.4B
2) 2011 — $17.9B
3) 2012 — $20.3B
4) 2013 — $18.4B
5) 2014 — $20.0B
6) 2015 — $18.5B
7) 2016 — $20.6B
8) 2017 — $19.8B*
9) 2018 — $21.1B*

Air time dedicated to news continues to grow (hours per day):
1) 2003–3.7
2) 2008–4.6
3) 2013–5.3
4) 2016–5.7 (↑ 54% since 2003)


Flashback #2: Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

Viewership growth for CNN/FNC/MSNBC in 2016:
1) Primetime — ↑ 55%
2) Daytime — ↑ 36%

Fox News gets 2X the affiliate fees compared to CNN/MSNBC.

Nielsen Total Audience Report for 2018-Q1

Average time spent w/ media in Q1:
1)
2018–11h 6m (↑ 3%)
2) 2017–10h 47m
3)
2016–10h 30m


Average time spent w/ video:
1) 2018-Q1–5h 57m
2) 2017-Q4–5h 46m
3) 2017-Q3–5h 27m


Average time spent w/ video by screen (% of total):
1) Live TV — 4h 46m (80%)
2) OTT/Connected TV — 0h 46m (13%)
3) Desktop/Laptop — 0h 10m (3%)
4) Smartphone — 0h 10m (3%)
5) Tablet — 0h 5m (1%)

Time spent by screen in Q1 (2017 vs. 2018):
1)
Live TV — 4h 10m (↓ 4%)
2) Mobile — 2h 22m (↑ 2%)


Daily hours of usage by age group:
1)
18–34–8h 45m
2)
35–49–11h 9m
3)
50–64–12h 50m
4)
65+ — 12h 16m
5)
18+ — 11h 6m


Share of media consumption from live TV:
1)
18–34–26%
2)
35–49–37%
3)
50–64–48%
4)
65+ — 60%
5)
18+ — 43%

% change since 2010 in time spent with TV (h/t: @ballmatthew):
1)
12–17 — ↓ 56%
2)
18–24 — ↓ 48%
3)
2–11 — 36%
4)
25–34 — 34%
5)
35–49 — ↓ 18%
6)
2+ — ↓ 17%
7)
50–64 — ↓ 1%
8)
65+ — ↑ 8%


More than 2/3 of TV households are able to stream video to a TV.

More: Linear TV Dominates Time Spent Watching Video: Nielsen

5 Reasons a Merger Makes Sense for Discovery and Scripps — and 2 Reasons It Doesn’t

Discovery and Scripps Networks have agreed to a merger after similar talks with Viacom fell short.

Discoveries portfolio includes:
1)
Discovery
2) TLC
3) Investigation Discovery
4) OWN

Scripps portfolio includes:
1)
HGTV
2) Food Network
3) Travel Channel

The combined networks brought in $9.9b in revenue last year.

Even with all of the challenges facing linear TV these networks are seeing improved ratings.

More on this topic. Discovery Interest in Scripps Driven by Visions of $3 TV Bundle

Inside Sinclair: CEO Nixes Fox News Rival Rumors, Talks Tribune and Big Ambition for Broadcast Biz

People are taking notice when you appear on the cover of VarietyandBloomberg in the same week!


Previously on SOTS. Tribune Acquisition Adds to Sinclair’s Ad Advantages


Sinclair has continued to grow their local tv footprint with $4b+ in acquisitions since 2012.

Sinclair recently put to bed speculation that they were going to launch a Fox News competitor.

The big push is on launching Next Gen TV (ATSC 3.0) which will combine over-the-air (OTA) content delivery with more targeted advertising delivered over the internet.

More on this topic. Sinclair/Tribune Future: Less Local TV News, More Ad Clout

The One Big Reason Why BuzzFeed Needs to Break Into TV

Buzzfeed is valued at $1.7b.

That would buy the Washington Post 7 times!

Projected revenue in 2016–17:
1) 2016: $260m
2) 2017: $350m

BuzzFeed’s Hollywood operation produces 600 pieces of content, including videos and illustrations, per day.

Typical cost for Buzzfeed/NBC reality show:
1) Half-hour: $350k
2) Full-hour: $500k

Quote from Rick Rosen — Head of Television @ WME.
“Right now, it’s clear that content doesn’t need to be on traditional TV for young people to consider it television; if it’s good, they’ll watch whatever, wherever. They don’t care if it’s on Netflix, HBO, or YouTube,”

Cheddar, The “Post-Cable Network,” Is Coming To Cable TV

Cheddar is a streaming based financial news network recently valued at $83m.

You can watch it on platforms such as Facebook, Twitter and Cheddar.com.

Fusion is a cable network (pay TV) carried by such carriers as Dish, DirecTV and Verizon FIOS.

Fusion will start airing content from Cheddar from 11 a.m. to 1 p.m.daily.

Smart — This opens up 60m homes that carry Fusion to Cheddars content.

“Thank God you’re not in newspapers”: Local TV is doing way better than you’d think, a new report…

Local TV news: There are currently 703 local TV newsrooms across the U.S. producing content for 1,072 different stations.

Change in newsroom staff (2008 vs. 2018):
1) Local TV — ↑ 5%
2) Local newspapers — ↓ 50%

Flashback: Pew Research Center: Local TV News Fact Sheet

Local TV station revenue normally follows a cyclical pattern based on the political cycle.

Station Revenue by year (TV only):
1) 2010 — $19.4B
2) 2011 — $17.9B
3) 2012 — $20.3B
4) 2013 — $18.4B
5) 2014 — $20.0B
6) 2015 — $18.5B
7) 2016 — $20.6B
8) 2017 — $19.8B*
9) 2018 — $21.1B*

Digital revenue broke $1B for the first time in 2016.

Airtime dedicated to news continues to grow (hours per day):
1) 2003–3.7
2) 2008–4.6
3) 2013–5.3
4) 2016–5.7 (↑ 54% since 2003)


More #1: What Local TV News Needs to Do to Survive

More #2: ‘Digital’ TV Leaders Have Been Forged By Risk

Cheddar Raises $22 Million, Plans to Launch General News Network and Expand Globally


Cheddar announced a $22M funding round (Series D) that values the company at ≈ $160M.

Big increase: They were valued at $85M last year!

What is Cheddar? Cheddar is a “Post-Cable Network” that broadcasts live from the New York Stock Exchange. They are primarily distributed outside of the cable bundle (over-the-top) but have recently struck interesting distribution deals.

Flashback: Cheddar, The “Post-Cable Network,” Is Coming To Cable TV

New network: The new funding will be used to launch a second network called Cheddar Big News.